For “soothing and repairing”, how leading skincare brands upgrade their ingredients, textures and smell?
Soothing and repairing is still the main product appeal of brands
The epidemic has not only changed the lifestyle of modern people but also caused a series of allergic reactions. Wearing facial masks for a long time made our skin itching, redness, and stinging. And external stimuli, such as environmental pollution and extreme weather, led to people’s unstable skin state and persistent skin problems. Thus, repairing is still one of the main product appeals of brands. For examples:
► Avène has launched【Hypersensitive Skin Series】, including three new products-Soothing skin recovery cream, Soothing skin recovery balm, and Extremely gentle cleanser lotion. They can recover sensitive skin effectively with the use of D-Sensinose.
► Darphin upgraded its Intral Daily Rescue Serum. Except for inheriting its original soothing formula Calm Complex™, it added three new ingredients-Pink Rock Rose extract, Resveratrol Pro Complex, and pure mountain spring from the Alps, which can soothe sensitive skin and stabilize skin state.
► SK-II Genoptics Under Eye Circle Serum used its exclusive repairing ingredient PITERA™ to strengthen the barrier to the skin around the eyes. Engineered with a unique ceramic roller-ball applicator, it can be gently applied on sensitive skin.
Next, let’s see how leading skincare brands upgrade their ingredients, textures, and smell.
Upgraded Ingredients
Herbal extracts to soothe and calm the sensitive skin
To relieve intensely sensitive skin problems during the epidemic, the brand has upgraded its original formulas to use natural herbal extracts, such as Licorice, Cornflower, Baikal Skullcap, and so on, to soothe and calm sensitive skin.
► L’occitane upgraded 【Rine Blanche Series】 based on its classical ingredient – Meadowsweet Flowers Extract. The new compound essence of natural herbal extracts was applied, which contained Licorice and Baikal Skullcap Extracts. Both of them can improve itching and redness.
► Dior La Mousse OFF/ON Foaming Cleanser, in addition to its core ingredients from Dior Gardens – French Nymphaea alba extract, newly added Licorice extract, and Cornflower water. The combination of them can effectively soothe inflamed skin.
Lightweight Texture
Lightweight texture to reduce the burden on the skin
People who have endured the discomfort of wearing facial masks for a long time seek for more comfortable maintenance experience. The Products with good penetration and absorption meet consumers’ demand for “bare skin feeling. “
► Kiehl’s Midnight Recovery Omega-Rich Cloud Cream uses natural plant extract closest to the oil secreted by human skin. The cloud-like texture is not sticky but lightweight and easy to absorb.
► Kiehl’s Super Multi-Corrective Anti-Aging Eye Cream, featuring the concept of “light oil,” used a 60% oil-less formula to create lightweight curd which does not feel sticky and greasy when applied all around the eye.
Relaxing fragrance
Healing fragrance to soothe people’s anxiety
As the epidemic is unpredictable, people must face more challenges and pressures. The brands hope to make maintenance routine a relaxing time by healing fragrance for consumers while helping them solve their skin problems.
► Shiseido Essential Energy Hydrating Cream, which mixed lemon, rose, musk, black pepper, and red pepper to create a soft and fresh smell, made people feel like they were enjoying a forest bath in nature.
► Kiehl’s Midnight Recovery Concentrate, sending forth a delicate fragrance of rose and lavender essential oil, can be dripped into the cream. Their combination can nourish both our skin and soul.
In response to the new trend of maintenance in the epidemic era, we can create a hot-seller that meets modern people’s needs for “soothing and repairing” by applying soothing herbal ingredients, light texture, and fresh fragrance. Unicare provides different herbal extract product solutions, high-concentration extracts of various efficacy, exclusive Noisome coating technology with high absorption, and customized brand fragrance service from the fragrance laboratory. Welcome to contact us about cooperation!
