How leading skincare brands focus on skin microbiome?


In recent years, as the “skin microbiome” came into people’s consciousness, the “balance micro-ecosystem of the skin” has become one of the trending topics in the beauty industry. What are the characteristics of this new skincare type? How do leading brands carry out related products? This article will take you to know about it!

Maintaining the skin’s microflora: gentle and effective

Usually, bacteria, fungi, viruses, and other microorganisms on our skin’s surface are balanced, acting as the first skin barrier. However, excessive increase or decrease of any one of them will distrust this balance and cause skin problems. “Maintaining the skin’s microflora” helps us improve skin problems using applying certain active ingredients to the products to rebuild skin microbiome balance. Compared with the method of sterilization, it is more effective and gentler.

Three terms you must know about microecological: prebiotics, probiotics, and postbiotics

“Microbiological,” widely used in food and skincare products, can be divided into prebiotics, Probiotics, and Postbiotics. Active probiotics can be used in food, while viable bacteria are forbidden in cosmetics because of their storage risks. Instead, probiotic lysates or fermented bacteria extracts are commonly applied and classified as postbiotics. As food for probiotics, prebiotics can also keep our skin moisturizing and oily water balanced concurrently.



Probiotic skincare products deployed by leading brands

The application of “probiotic skincare” has more than 40 years of history. In 1980, “Facial Treatment Essence,” launched by SKII, was the first representative product, the core ingredient of Pitera, which is also a kind of pc. From then on, many brands have successively invested in related research. In 2019, Lancome upgraded its hot seller-Advanced Genifique Youth Activating Concentrate, focusing on “skin microbiome.” After that, more brands have also launched various “probiotic skincare” products.

Microecological Product Of Leading Skincare


Owe to the promotion of leading brands, “probiotic skincare” has built a specific market foundation. When brands try to find their market positioning, innovation of ingredients, technology, and mechanism is essential.