How leading skincare brands focus on skin microbiome?

How leading skincare brands focus on skin microbiome?

In recent years, as “skin microbiome” came into people’s consciousness, “balance micro-ecosystem of the skin” has become one of the trending topics in the beauty industry. What are the characteristics of this new skincare type? How leading brands carry out related products? This article will take you know about it!

Maintaining the skin’s microflora: gentle and effective

Normally, bacteria, fungi, viruses and other microorganisms on the surface of our skin are in a balanced state, acting as the first skin barrier. However, excessive increase or decrease of anyone of them will distrust this balance and cause skin problems. “Maintaining the skin’s microflora” helps us improve skin problems by means of applying certain active ingredients into the products to rebuild skin microbiome balance. Compared with the method of sterilization, it is more effective and gentler.

Three terms you must know about microecological: prebiotics, probiotics, and postbiotics

“Microbiological” which is widely used in food and skincare products can be mainly divided into three types:Prebiotics, Probiotics and Postbiotics. Active probiotics can be used in food, while viable bacterias is forbidden in cosmetics in consideration of their storage risks. Instead, probiotic lysates or fermented bacteria extracts are applied commonly, which are classified as postbiotics. Prebiotics, as food for probiotics, can also keep our skin moisturizing and oily-water balanced concurrently.


Probiotic skincare products deployed by leading brands

In fact, the application of “probiotic skincare” has a history of more than 40 years. In 1980, “Facial Treatment Essence” launched by SKII was the first representative product, the core ingredient of which called Pitera is also a kind of postbiotic. From then on, many brands have successively invested in related research. Since 2015, applications have been accelerated. To 2019, Lancome upgraded its hot seller-Advanced Genifique Youth Activating Concentrate, focusing on “skin microbiome”. After that, more brands have also launched various “probiotic skincare” products.


Owe to the promotion of leading brands, “probiotic skincare” has built a certain market foundation. When brands try to find their own market positioning in this circumstance, innovation of ingredients, technology and mechanism is especially essential.

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