Global beauty giant invests in Green Beauty: Revealing the green aesthetics behind L’Oréal’s acquisition of Aēsop.
When the global beauty giant L’Oréal acquired the renowned green skincare brand Aēsop for a staggering $2.525 billion on April 3rd, it undoubtedly sent shockwaves throughout the beauty industry. This heavyweight transaction highlights L’Oréal’s recognition of Aēsop’s fresh and unique green aesthetics and further solidifies the crucial position of green skincare in the global beauty market. So, what is the origin and advocacy of green skincare, and how is it interpreted and put into practice by leading brands? This article will take you on a journey to explore the depths of this topic.
What is Green Beauty?
Green Beauty is not just a skincare philosophy but a way of life. Green skincare entails using products that are sourced from nature, have clean ingredients, are free from harmful substances, and have minimal environmental impact. This approach to skincare focuses on natural, organic, non-toxic, and environmentally friendly products.
The Evolution of Green Beauty
The concept of green skincare is not static but constantly evolving with technological advancements and changing times. Initially, the core of green skincare revolved around using organic and natural ingredients. However, in today’s era of technological progress and rising consumer awareness, the meaning of green skincare has expanded far beyond these boundaries, encompassing concepts like Clean Beauty and Blue Beauty. In addition to stricter ingredient selection, brands now focus on environmentally friendly measures such as sustainable production processes and packaging recycling. These efforts have become crucial indicators in determining whether a brand can be considered “green.”
How Do Brands Achieve Green Beauty
Brands have begun actively responding to this trend and contemplating how to integrate the concept of green skincare into their brand values. In green beauty, many brands have excelled in skincare, makeup, and more by adopting innovative and sustainable approaches. They use recyclable or biodegradable packaging and produce their skincare products using non-toxic, organic, and fair-trade ingredients.
Chantecaille
Chantecaille leads in green beauty, using technology to extract natural ingredients, restore land, and donate profits to global ecological and animal protection organizations. Their comprehensive green skincare practice makes them a paradigm in the industry.
L’Occitane
As a globally renowned French beauty brand, L’Occitane has been dedicated to sustainable development and respecting the natural environment since its inception. They have long been committed to reducing packaging and minimizing the Earth’s burden.
Aēsop
Aēsop, acquired by the L’Oréal Group, is an exemplar of green skincare. The brand insists on using the finest botanicals to deliver exceptional skincare results. They also update packaging materials and encourage reuse to minimize resource waste, allowing consumers to protect their skin and the planet while using their products.
The Body Shop
The Body Shop is the world’s first beauty brand to introduce fair trade practices. Since its inception, it has been committed to providing products with over 90% natural ingredients. Their “Recycling Program” encourages customers to return empty bottles to the stores, earning shopping discounts and reducing the environmental impact of plastic waste.
These brands’ practices demonstrate that green skincare is not just a trend but also a form of respect and protection for nature and the environment. With a professional team, Yung Lee can provide sustainable and practical solutions in raw materials, formulations, production, and packaging. Please get in touch with us as we work together to create a greener and better world of shared prosperity!
