Double 11 Skincare Bestsellers! How to Strategically Position New Products to Seize New Business Opportunities


One of the highlights of the year-end shopping spree is undoubtedly the annual Double 11 shopping festival! During this time, major beauty and skincare brands will roll out special offers to capitalize on this wave of business opportunities. Beauty and skincare products have always been essential components of the Double 11 hot-selling categories. In this article, Unicare reveals the best-selling skincare products for the 2023 Double 11, and samples of related products are also available.

Consumer Concerns Regarding Skin Issues:

Adapting to seasonal changes, with different climatic patterns throughout the year, consumers have varying skincare needs during different seasons. In summer, consumers are particularly concerned about sun protection and whitening. In winter, they seek skincare products that provide moisture and nourishment to soothe and hydrate the skin. During spring and autumn, as the seasons transition, consumers look for products that offer both hydration and stability for their skin. Additionally, the demand for anti-aging solutions is consistent throughout the year, reflecting a trend towards youthful-looking skin.

Leading beauty and skincare brands, such as L’Oreal, Estée Lauder, Lancôme, and other well-known brands, have achieved remarkable sales results during Double 11. Compared to makeup products, consumers show a greater interest in skincare products.

Bestselling Moisturizers for Double 11, 2023:

1. CETAPHIL Moisturizing Cream
This newly upgraded cream contains added Vitamin B3 (niacinamide), Vitamin B5, and glycerin, effectively addressing five major skin sensitivity issues: dryness, roughness, flakiness, tightness, and itching. Vitamin B3 activates 15 layers of ceramides, enhancing skin barrier repair and stabilizing skin condition. The refreshing and moisturizing texture, enriched with sweet almond oil, provides long-lasting hydration without feeling sticky. Suitable for sensitive and dry skin, the cream offers 48-hour long-lasting moisture, is fragrance-free, non-comedogenic, and rich in vitamins, maintaining continuous hydration for healthier skin barrier restoration in just 7 days. (International beauty brand, with sales exceeding 200,000 units)

2. KIEHL’S Ultra Facial Cream
Formulated with the purity of the Antarctic glacier and neuroamide, it quickly hydrates, soothes redness, peeling, and itching, addressing various skin concerns. With a lightweight and non-comedogenic formula, only a small amount, equivalent to 3-5 rice grains, is needed for full-face moisturizing. Extracted from the pure Antarctic glacier formula, the cream is non-comedogenic and free from alcohol, fragrance, colorants, and PARABENS preservatives, creating a natural protective barrier for the skin. (International beauty brand, with sales exceeding 100,000 units)

3. La Roche-Posay Cicaplast Baume B5 Soothing Repairing Balm
Enhanced with a high concentration of 5% vitamin B5, this repairing balm features a new upgrade with patented probiotic essence, balancing the skin’s microbiome and strengthening its defense. It helps improve various skin conditions such as itching, dryness, peeling, and redness, offering comprehensive repair for the skin. The rich and creamy texture is highly moisturizing, addressing issues like dryness, redness, and itching, with efficacy against 16 different skin concerns. (International beauty brand, with sales exceeding 80,000 units)

Source: Tmall Shopping Network

With the promotion efforts of various brands, moisturizers have become an indispensable product in the minds of consumers. How should brands position their unique market? Unicare provides you with a variety of potential cream products, allowing you to quickly establish your skincare bestseller in the market. Unicare’s exclusive development, the Age-Defying Miracle Golden Cream, uses the patented M6 Ultimate Wrinkle-Relaxing Peptide to help smooth fine lines, and firm the skin, and adds rare desert rose to enhance skin defense. Unicare’s exclusive cream products, with unique innovations in ingredients, technology, and mechanisms, help your brand explore a market suitable for your customer base in the beauty and skincare industry. Feel free to contact us to seize new product opportunities.