Hair and Scalp Care Trend: Shampooing Goes Beyond Just Cleaning! Unveiling the Latest Hair Product Trends of 2023
In the first half of 2023, the hair product market is experiencing a new trend with consumers showing a clearer demand for hair and scalp care. The traditional concept of shampooing is no longer just about basic cleaning. Instead, it encompasses treatments and essential ingredients, providing comprehensive care for hair and scalp health. This article will delve into the significant trends of the hair product market in 2023.
Key Hair Product Trends for the First Half of 2023:
This year’s primary trend in the hair product market is a shift towards a more integrated concept of hair and scalp care. Consumers are looking for products that not only clean the hair strands but also deeply nurture the scalp, maintaining its health and balance. Here are the four major trends:
１. Beyond Basic Cleaning – Adding Repair and Essential Ingredients：
Shampoos now go beyond mere cleaning, with an increasing number of brands incorporating treatments and essential ingredients. These elements nourish and hydrate the hair while balancing scalp sebum production, resulting in shinier hair and a healthier scalp.
２. Nurturing Scalp Health While Cleaning the Hair：
Brands realize that the health of the hair is closely related to the condition of the scalp. Thus, the new generation of shampoos not only focuses on cleaning the hair but also balances scalp sebum, soothes scalp discomfort, and fosters a conducive environment for hair growth.
３. Herbal and Plant Extracts Catching Consumer Attention：
There’s a growing demand for natural, herbal, and botanical ingredients among consumers. Numerous brands are incorporating these elements into their products, recognizing their apparent effectiveness in repairing the scalp and enhancing hair shine.
４. Products for Oil Control and Scalp Odor, Tailored for Taiwan’s Hot Summers：
During Taiwan’s summers, the hot and humid climate can lead to excessive scalp oil and discomfort. Leading brands, responding to market demands, launched products in 2023 targeting oil control and scalp odor to ensure a refreshed and comfortable scalp.
New Hair Products Launched by Leading Brands in 2023
AVEDA Repaire Set
In August 2023, AVEDA launched a set specifically for those who frequently dye their hair, incorporating popular items and ingredients for deep nourishment, making hair softer, smoother, and more radiant.
JuliArt White Truffle Sublime Shampoo
In July 2023, JuliArt introduced a shampoo specifically formulated for oily scalps, utilizing rare and premium ingredients for scalp activation, anti-aging, hydration, and soothing.
L’occitane Anti Dandruff Shampoo
In June 2023, L’Occitane added a new anti-dandruff shampoo to its herbal essence oil series, offering an effective solution for dandruff and leaving the scalp pleasantly fragrant.
AROMASE 5a Intensive Anti-Oil Tee Tree Essential Shampoo
In August 2023, AROMASE launched a product for oily scalps, providing a refreshing and cooling sensation during the hot summer months.
TSUBAKI Premium EX Intensive Repaire Shampoo
In January 2023, after 15 years of research, TSUBAKI introduced a new series that penetrates and repairs damaged hair, restoring its shine and health.
rahua Hydration Shampoo
This luxury hair care brand from New York upgraded two of its popular series and launched larger packaging in January 2023. The new formula deeply nourishes and repairs the scalp, making it especially suitable for coarse, dry, and heavily damaged hair.
In 2023, the trend in the hair product market evidently leans towards a more comprehensive hair and scalp care concept. Consumers expect hair products to not only clean but also repair and care for the scalp, promoting healthy and beautiful hair growth. Emphasizing natural ingredients and launching products tailored to seasonal and regional needs will be key strategies for brands. We will continue to provide valuable information and recommendations on hair and scalp products, assisting you in perfecting your offerings. Please feel free to contact us to explore new business opportunities in hair and scalp care!
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