Algae Beauty Revolution: Leading Brands Guide the Sustainable Wave
In recent years, high-end brands have increasingly emphasized using natural ingredients. Among them, algae have gained widespread recognition for their exceptional skincare benefits and environmentally friendly qualities. From moisturization, repair, and firming to protection, the power of these natural organisms, which thrive in the ocean’s depths, is gradually making its mark in the beauty industry, redefining beauty and skincare. Now, let’s explore how powerful brands are designing beauty products based on algae, bringing a new wave of Blue miracles to the forefront of the industry!
Leading Brands Unleash a New Era of Algae
With the increasing focus on environmental protection and natural ingredients, algae have become the darling of the beauty industry. Whether it’s moisturizing, brightening, firming, or acne-fighting, numerous researches have confirmed the effectiveness of algae in these areas. Recognizing this golden opportunity, many leading brands have entered the algae market. For instance, L’Oréal established a partnership with a Microalgae French biotech in 2022, signaling the active utilization of algae’s power by top brands and its integration into various sectors to showcase its Blue value. Let’s explore how these major brands have incorporated algae into their products over the past two years, delivering exceptional beauty experiences to consumers!
| Brand | Launch | Product | Algae Used | Algae Benefits |
| Clarins | Sep 2022 | Extra-Firming Firming Treatment Essence | Jania Rubens | Firming & Elasticity |
|---|---|---|---|---|
| Shiseido | Jun 2022 | Urban Environment Triple Beauty Suncare Emulsion | Spirulina | Protection |
| Lancôme | May 2022 | Advanced Génifique Yeux Light-Pearl | Chlorella | Moisturizing & Firming |
| La Mer | Mar 2022 | Treatment Lotion | Algae | Nourishing & Moisturizing |
| Chanel | Sep 2021 | Anti-pollution water-to-foam cleanser | Blue Microalgae | Defense |
Source: UNICARE
Clarins Extra-Firming Firming Treatment Essence: The Skin Revolution with Jania Rubens
In September 2022, Clarins launched the “Extra-Firming Firming Treatment Essence,” featuring Jania Rubens as its main ingredient. This essence is enriched with abundant nutrients and moisturizing effects, making it especially suitable for women aged 35 and above. The product aims to address skin concerns such as dryness, deepening wrinkles, and loss of elasticity. Its lightweight and non-greasy texture leaves the skin plump and firm with a radiant glow. The product’s fragrance combines the delicate scents of roses and camellias, creating a tranquil and soothing experience. Clarins showcases its commitment to environmental sustainability and the immense potential of algae in the beauty and skincare industry through this product.
Shiseido Urban Environment Triple Beauty Suncare Emulsion: The Skincare Revolution with Spirulina
Shiseido launched an innovative product in June 2022: the Urban Environment Triple Beauty Suncare Emulsion, featuring algae as its main ingredient, specifically Spirulina. This product combines the “SHISEIDO 360° Full Defense Film Technology” with the “Spirulina Energy Essence” to introduce the groundbreaking “Dual-Effect Light Energy Conversion Technology™.” It provides powerful UV protection while activating the skin’s inner energy, resulting in a radiant glow as if kissed by sunlight. Shiseido uses Spirulina, microalgae rich in proteins and vitamins, for skin protection and defense against external stressors showcasing the brand’s commitment to research and innovation.
Lancôme Advanced Génifique Yeux Light-Pearl: Chlorella Extract Leads the New Trend in Eye Care
In May 2022, Lancôme introduced the Advanced Génifique Yeux Light-Pearl, incorporating Chlorella extract to pioneer a new trend in eye care. This product combines an exclusive Brightening Repair Complex featuring Chlorella extract, French buckwheat extract, and Vitamin C Glycoside. It not only improves dark circles and puffiness but also brightens the eye area while providing deep hydration and reducing fine lines. The patented 360° Elasticity Ice Pearl design utilizes medical-grade stainless steel, instantly cooling and reducing the temperature by 3°C, effectively addressing eye area concerns. This product showcases Lancôme’s commitment to innovation and technological research, while the powerful effects of Chlorella demonstrate algae’s feasibility and value in skincare products.
La Mer Miracle Treatment Lotion: Create miracles of repair through the power of seaweed.
The “Treatment Lotion” is a brand-new product launched by La Mer in March 2022, with its core ingredient being seaweed hand-harvested from the pristine waters of Vancouver Island. Seaweed, known as one of the most challenging and fastest-growing plants, possesses unique self-regenerating capabilities, and the active ingredient, Miracle Broth™, in the product is derived from deep-sea giant kelp. During the manufacturing process, each product batch incorporates the Miracle Broth™ from the previous collection, preserving its potency and maintaining the exceptional qualities of the original formula. This process, which combines the principles of sustainable development and advanced technology, amplifies seaweed’s reparative and moisturizing effects, making Miracle Broth™ a crucial element of the brand, offering consumers an unparalleled skincare experience.
Chanel Anti-Pollution Water-to-Foam Cleanser: The deep-sea cleansing power of blue-green algae.
In September 2021, Chanel introduced a product called the “Chanel Anti-Pollution Water-to-Foam Cleanser,” utilizing the stress-resistant properties of Blue Microalgae to provide a natural barrier for the skin. The robust vitality and resilience of Blue Microalgae make it a key ingredient in this cleansing product. With a press of the pump, the cleanser transforms into rich, soap-free foam, deeply cleansing the skin while minimizing friction for a comfortable user experience. The range suits all skin types and enhances the skin’s natural beauty. The Chanel Anti-Pollution Water-to-Foam Cleanser thoroughly cleanses the skin and provides comfort and protection during the cleansing process. Chanel again demonstrates its commitment to innovation and technology integration, showcasing its skincare expertise.
As major beauty brands dive into algae research, consumers enjoy the skincare benefits of these miraculous marine organisms and contribute to protecting the Earth’s environment. It’s an actual win-win situation. In line with this, We have precisely developed three algae formulas: Pink & Green Algae Dual Essence for plumping and firming, Amber Algae Dual Essence for even skin tone, and Blue Algae Dual Essence for tender nourishment. We offer you the best algae skincare solutions, and we welcome you to contact us to explore sustainable business opportunities together!
