2022 Beauty Trend

CLEAN BEAUTY will be the core of the beauty industry in the next five years

According to data released by WGSN, one of the largest international trend analysis company, the current global clean beauty market size is 5.44 billion U.S. dollars, and it is expected that the compound annual growth rate will reach 12% from 2020 to 2027. Further growth is forecast up from $116 billion for the following year. Although the concept of clean beauty is late starting in the Asia-Pacific region, but due to increasing awareness of ethics, health and hygiene, and environmental protection has given rise to consumer awareness. Especially after the outbreak, consumers are more cautious about the products. Therefore, the Asia-Pacific region has become the fastest growing awareness of clean beauty in recent years, even the main major driver of Clean Beauty.

CLEAN BEAUTY will shift focus from natural to five orientations”COVID

The prototype of clean beauty is mainly natural, organic and green.  Until February 2019, the British Soil Association Certification releases how conscious consumerism has pushed the UK organic beauty and wellbeing market to an all-time high, with millennials and Gen Z the way. The concept of “clean beauty” began to flourish. With pandemic in 2020, clean beauty gradually focuses on six concepts: zero-waste, zero-pollution, cruelty-free, non-burden, non-stimulation, less-addition.

Source: Brand Essence Market Research, WGSN Beauty

Until now, the world is still affected by COVID-19. We are going to have to learn to live with pandemic. Consumers tend to be more cautious about choosing beauty products. UNICARE re-integrates clean beauty trend concepts, condensing into five orientations: Clear, Objective, Value, Innovation, Design. Let you know how we can create brand value with you under this trend.

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