2022 Beauty Trend


CLEAN BEAUTY will be the core of the beauty industry in the next five years

According to data released by WGSN, one of the largest international trend analysis companies, the global clean beauty market size is 5.44 billion U.S. dollars. The compound annual growth rate is expected to reach 12% from 2020 to 2027. Further growth is forecast up from $116 billion for the following year. Although the concept of clean beauty is starting late in Asia, increasing awareness of ethics, health, hygiene, and environmental protection has increased consumer awareness. Especially after the outbreak, consumers are more cautious about the products. Therefore, the Asia-Pacific region has become the fastest-growing awareness of clean beauty in recent years, even the main primary driver of Clean Beauty.

CLEAN BEAUTY will shift focus from natural to five orientations”COVID”

The prototype of clean beauty is mainly natural, organic, and green. Until February 2019, the British Soil Association Certification releases how conscious consumerism has pushed the UK organic beauty and wellbeing market to an all-time high, with millennials and Gen Z on the way. The concept of “clean beauty” began to flourish. With the pandemic in 2020, clean beauty gradually focuses on six concepts: zero-waste, zero-pollution, cruelty-free, non-burden, non-stimulation, and less-addition.

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Source: Brand Essence Market Research, WGSN Beauty

Until now, the world is still affected by COVID-19. We are going to have to learn to live with the pandemic. Consumers tend to be more cautious about choosing beauty products. UNICARE re-integrates clean beauty trend concepts, condensing them into five orientations: Clear, Objective, Value, Innovation, and Design. Let you know how we can create brand value with you under this trend.

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