2026 Skincare Formula Trends｜Crafting the Next Bestselling Lotion or Cream Through Texture Experience
In today’s fiercely competitive skincare market, success is no longer just about ingredients—it’s about how it feels. From the very first touch on your fingertips to the subtle finish left on the skin, texture quietly determines whether a cream becomes a cult favorite. And by 2026, this trend will only grow stronger. As clean formulas and sensorial experiences become equally important, brands must rethink their approach: How does your lotion or cream feel? What kind of memory does it leave behind? In this article, we delve into the world of texture, examining how tactile experiences shape a brand’s identity and sales power.
Texture｜The First Touchpoint Between Brand and Consumer
Looking at the year-end bestsellers from top beauty brands, nearly every iconic cream has its own unique texture language:
1. LA MER – The Moisturizing Soft Cream
Velvety-smooth with a lightweight yet rich feel that wraps the skin in comfort. A “soft and airy” texture that represents high-end luxury.
Source: LA MER official website
2. AUGUSTINUS BADER – The Rich Cream
Thick, cushiony, and deeply nourishing. A “rich” texture that gives a sense of deep care and stability.
Source: AUGUSTINUS BADER official website
3. Kiehl’s – Ultra Facial Cream with Squalane
Lightweight, non-greasy, and breathable, yet still deeply hydrating. A classic example of a “light moisturizing” texture—low oil, long-lasting hydration, and a consistent global best-seller.
Source: Kiehl’s official website
While quality ingredients form the backbone of a good cream, texture is what defines your brand’s identity and market positioning. Often underestimated during private label development, texture is a powerful strategy to set your product apart in a saturated market.
Development Tips｜Make Texture Your Brand Language
According to a report by MINTEL, 72% of consumers are influenced by texture and scent when purchasing skincare products.
This means texture is more than just part of the formula—it’s the gateway to memory and the reason a brand is remembered.
To truly resonate with your audience, consider these three dimensions:
Emotional Connection
Smooth application and a soothing absorption experience create intimate daily rituals between consumers and your brand.
Market Positioning
Design texture combinations based on climate and demographics, creating seasonal bestsellers:
— Rich textures for autumn/winter, refreshing textures for summer, and all-purpose textures for year-round use.Scientific Formulation & Stability
Utilize advanced structure and encapsulation technologies to ensure the texture remains stable and long-lasting.
→ Further Reading: “Lotion, cream, gel-lotion, or gel-cream? How to choose wisely?”
Key to the Next Bestseller Cream:｜ExoLution™ × UNIGABA™
Developed by Unicare Biotech, these proprietary actives are adaptable across lotions, emulsions, gel creams, and creams—offering brands a solution that blends scientific efficacy with sensorial appeal.
EXOLUTION™｜Probiotic Exosome Technology
Strengthens the skin barrier and enhances defense, offering a new-generation protection solution for dry, aging, and sensitive skin.
UNIGABA™｜High-Concentration Fermented GABA
Soothes skin stress, smooths fine lines, and supports the stability of the skin barrier.
Let Texture Speak—And Make Your Brand Memorable
The next bestselling cream may not rely on the most expensive ingredients—but rather on the touch that makes people fall in love instantly.
Unicare Biotech helps brands start from tactile experience, combining exclusive actives to develop a unique texture language—turning your formula into a star product.
👉 Contact your sales representative or join us on LINE for more info.
