2025 Latest Scalp Care Market Trends: Key Hair & Scalp Concerns That Consumers Care About! Unlock New Business Opportunities in Sustainable Haircare
In the face of global extreme climate challenges—whether in humid heat or dry conditions—scalp care has become a major focus in the global beauty market. Particularly during hot and muggy summers, imbalanced scalp oil production is a common issue. Maintaining a fresh scalp and hair all day has become one of consumers’ top priorities. Among younger generations, due to active lifestyles and excessive oil secretion, oil-control haircare products are especially popular.
Moreover, the concept of “skincare-inspired haircare” will continue to thrive in 2025. Consumers are becoming increasingly aware of scalp health. Beyond basic cleansing, they now seek products containing natural plant extracts or high-performance actives to strengthen hair roots and provide all-around care to prevent breakage and boost hair density. According to global scalp care market research, the market is projected to reach USD 154.79 billion by 2030, showing significant growth potential.
Top 3 Hair & Scalp Concerns Among Consumers
- Oily Scalp
According to CMRI consumer insights, 63.5% of consumers are most concerned about scalp oiliness.
- Itchy Scalp
Stressful lifestyles can lead to scalp itchiness, a symptom of oil-water imbalance.
- Dandruff
When the scalp lacks moisture, it can result in dandruff—an issue caused by irregular metabolism.
6 Key Trends in the Scalp Care Market
- Rising Awareness of Scalp Health and Growing Market Size
Consumer interest in scalp health is increasing. Global market research estimates the scalp care market will reach USD 154.79 billion by 2030.
- “Skincare-grade” Actives Become a Key Competitive Edge in Scalp Products
Skincare concepts are being integrated into scalp care. Many popular brands are applying potent skincare actives to their hair and scalp products. With growing health awareness, natural and botanical ingredients are especially favored.
- Oil Control and Refreshing Sensation Are Highly Valued
In humid and hot regions like Taiwan, demand for oil-control shampoos is rising, with consumers prioritizing a clean, refreshed feeling after washing.
- Growing Demand for Strengthening Hair and Scalp Care
According to Kantar research, over 30% of consumers purchase products with functions like “strengthening roots” and “scalp care.” Repairing damaged hair and increasing hair volume are also key concerns.
- Fresh Fragrances Offer Holistic Healing and Are Well-Loved by Consumers
Fragrance is a subjective yet important factor in choosing haircare products. Fresh scents are generally the most popular and contribute to a relaxing, healing hair-washing experience.
- Shampoos With Lighter Textures Are Favored by Younger Consumers
Consumers now prefer a cleaner, more refreshing post-wash feel. Traditional creamy shampoos no longer fully meet expectations. Lightweight shampoos are increasingly winning over the market.
According to the latest 2025 haircare trends, consumers are not only focused on hair and scalp health but are also placing greater importance on sustainability. They expect products to not only cleanse and protect the scalp but also contain purposeful ingredients. Products with oil-control, volumizing, and frizz-smoothing benefits are especially appealing.
Unicare Professional Skincare Private label manufacturer is committed to sustainable beauty. From ingredients to production, we use legally sourced botanical extracts and environmentally friendly practices. All products comply with SDG 14 (reducing ocean pollution), SDG 6 (easy-to-rinse, water-saving formulas), and SDG 12 (recyclable packaging).
